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Sales manager

Alternative titles for this job include

Sales managers organise, coach and lead teams of sales representatives to meet sales targets.

Average salary (a year)

£28,000 Starter

to

£70,000 Experienced

Typical hours (a week)

37 to 40

You could work

evenings / weekends on shifts

How to become

Explore the different ways to get into this role.

How to become

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly

University

You could do a degree before joining a company as a graduate sales management trainee. Employers recruit graduates from most subjects. Particularly relevant ones include:

  • sales and marketing management
  • business management
  • retail marketing
  • digital marketing

For some jobs, like selling hi-tech scientific or engineering equipment, employers may prefer you to have a qualification in that field.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

More Information

Apprenticeship

You could apply to do a Sales Executive Level 4 Higher Apprenticeship to join a company as a trainee manager.

For management roles selling to businesses, you could do a Business to Business Sales Professional Level 6 Degree Apprenticeship.

These can take between 2 and 3 years to complete.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

More Information

Work

You could work as a sales supervisor or assistant manager and complete professional qualifications, whilst you work. This could help you to move into sales management positions.

Qualifications cover all aspects of sales at different levels of responsibility, and include:

  • market research and sales planning
  • managing team performance
  • strategic sales leadership

Direct Application

You'll need experience in sales and a record of achieving targets. Employers will often consider your sales and management experience, market knowledge and track record to be more important than your academic qualifications.

You could also apply for jobs in specialist sales management, if you have a background in designing or manufacturing the products your team is selling, for example, medical technology or construction equipment.

More Information

Career tips

The ability to speak a second language may be useful if you're employed by an international sales company, or one that requires overseas travel to meet clients.

Further information

You can find out more about careers in sales management from the Institute of Sales Professionals.

What it takes

Find out what skills you’ll use in this role.

What it takes

Skills and knowledge

You'll need:

  • leadership skills
  • the ability to sell products and services
  • excellent verbal communication skills
  • customer service skills
  • the ability to use your initiative
  • business management skills
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • to be able to use a computer and the main software packages confidently

What you’ll do

Discover the day to day tasks you’ll do in this role.

What you'll do

Day-to-day tasks

As a sales manager, you could:

  • recruit and train sales staff
  • allocate geographical areas to sales reps
  • identify new business opportunities
  • develop sales strategies and set sales targets
  • provide feedback and coaching to team members
  • monitor team performance and motivate staff to reach targets
  • analyse and present sales figures and forecasts to senior managers
  • keep up to date with products, market trends and competitors

Working environment

You could work at a store, in an office, at a client's business or in a contact centre.

Career path and progression

Look at progression in this role and similar opportunities.

Career path and progression

With experience and a good track record, you could take on larger sales areas or be promoted to regional, national or international sales manager.

Current opportunities

Find apprenticeships, courses and jobs available near you.

Current opportunities

Apprenticeships In England

Sales Executive Apprenticeship Level 4

  • Wage: £18,000 a year Annually
  • Location: CRAY AVENUE, ORPINGTON

Apprentice Sales Representative - tarmac/TP/112/7349

  • Wage: £20,450 a year Annually
  • Location: Wood Lane, Quorn, Loughborough

Courses In England

Business Management - Foundation Degree

  • Provider: BLACKPOOL AND THE FYLDE COLLEGE
  • Start date: 07 September 2026
  • Location: Blackpool

Certificate in Property Agency (Sales)

  • Provider: CROWN VOCATIONAL TRAINING LIMITED
  • Start date: Flexible
  • Location: Not known

Jobs In the United Kingdom

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